How to create a great social resume

Social Media

Together, online social media and tools establish your public identity or your ‘Social Resume’. It’s there 24/7 and could help or stop you getting that next job.

Love it or hate it, social media is a huge part of our everyday lives and if you have one or more active social media accounts, then you have a Social Resume.

Finding yourself

Open a new tab or use your phone to Google your name.

The first few results will probably be links to your various social media accounts

If you have a blog or a website these will show too.

Next will be things you may not have considered such as comments on posts, likes, and tags.

Click on each link and do a quick scroll-through

Don’t forget to search images as well

Now ask yourself a few questions

Like, how would a stranger view you based on the information on these sites?

Is your online profile respectable and professional, or does it contain bad language, inappropriate images or constant references to alcohol-fuelled parties?

Don’t get me wrong here

No one expects you to just post work-related stuff online, because that in itself would be a little weird and definitely unhealthy.

However, recruiters and HR are more than likely to check out your social resume as part of the application process for jobs that you apply for.

In fact, studies have shown that up to 70 percent of employers have rejected job applicants because of something they found on social media.


Studies have shown that up to 70 percent of employers have rejected job applicants because of something they found on social media.


Let’s put that in perspective.

You worked really hard at school, spent time and money on an impressive range of qualifications and successfully made your way up the career ladder.

Your perfect resume has won you a place on the short list for a great job but then the recruiter checks your Facebook account … and sees what you did last weekend …….

So, yes, your Social Resume most certainly does affect your job prospects.

And I mean everyone.

Social resumes aren’t just for people in high-level corporate jobs because 87% of jobs recruited through social media channels are for non-management roles


Social resumes aren’t just for people in high-level corporate jobs because 87% of jobs recruited through social media channels are for non-management roles


So, no matter what level you work at, you can benefit from paying attention to your social profiles.

Perhaps you are now thinking, Ok, I will just cancel all my accounts or make everything private, that way I can’t make any mistakes.

Unfortunately, though it is not as simple as that.

Multiple research projects have shown that blocked accounts or no online presence at all can be just as damaging

Transparency is critical to a successful social media presence otherwise you can give the impression that you have something to hide.

So, now you know you need one, let’s take a look at building yours so that it will work for you  – and not against you.


How to create a great social resume

Let’s look at the obvious major players and then at a couple of different options for creating your Social Resume.


Facebook has always been great for keeping in touch with friends and family, sharing personal life events, memes and funny videos.

But now, thanks to Facebook Jobs, companies are able to post job openings to a Jobs tab on their Page, Jobs dashboard, Facebook Marketplace, and the News Feed that they can promote with ads.

As a job seeker, you can discover openings, auto-fill applications with your Facebook profile information, edit and submit your application, and communicate via Messenger to schedule interviews.

The big question is, are your posts suitable for public consumption?

If you are not careful with your privacy settings, then everyone will be able to see everything you post and like

Go to your account now and look at your posts critically through a recruiter’s eyes.

Would you hire you?

If the answer is no then you have 2 options.

Make your current site private and create a new FB account which is safe and public or moderate your behaviour going forward.



Facebook Jobs could help them steal some of the $1.1 billion in revenue LinkedIn earned for Microsoft in Q4 2017, but LinkedIn is still the best site for professional networking, allowing recruiters to search, find and connect with candidates, and users to create a profile using relevant keywords, join industry groups, and networks.

In fact, a massive 97% of recruiters use LinkedIn to find potential recruits, so you definitely should work on perfecting your profile.

At the very least, you should ensure your summary and experience sections are up to date to accurately showcase your accomplishments, roles and duties.

You should also add a professional looking head-and-shoulders shot as your profile photo.

Remember though – No fish just caught, dogs, cats, partners, kids, cars or motorbikes please – just you looking approachable and professional.



 Twitter is all about enabling users to send out brief messages to large audiences but is often left behind by job seekers in favour of Facebook and LinkedIn.

It can actually help you find hidden job leads, network with industry insiders, research companies and interviewers and build your personal brand within your industry

If you already have a Twitter bio, now is the time to check it out by asking yourself

“If a potential employer read this, would they want to employ me?”


Job Boards

Don’t let your guard down and forget how you present yourself here too.

Most sites give you an opportunity to create a profile of some kind which can attract various levels of attention.

Keep it consistent with quality information and images


Blogs and Personal Websites

 The ultimate in creating your Social Resume is to own your name.

That is, check out whether your first name and surname are available then use that URL to set up a blog or website showcasing your skills, experience, and knowledge.

You can then use this URL on your ATS optimised resume, your Direct Approach Resume, your social networks and your business cards.

Also remember that Facebook, LinkedIn, and Twitter also show up in search results so make sure you use a URL with your real name on your profiles there too.


Now, depending on how you have been using your social accounts, you may have a bit of work to do.

You may be asking yourself this question.


Is it really worth putting in all this time and effort to create a perfect Social Resume?

You bet it is.

Over a third of recruiters (37%) use social and professional media as their primary way to find talent.


Over a third of recruiters (37%) use social and professional media as their primary way to find talent.


So you should seriously take a look at what your social media says about you.

To help you, we have put together a top 10 of how to achieve this.


10 ways to create a great social resume

  1. Do regularly update all social profiles so that they reflect the same information and messages
  2. Don’t be lazy, set up accounts and never return
  3. Do take note of privacy settings on your accounts
  4. Don’t rely on them totally though because they are always changing
  5. Do check spellings, grammar and the general presentation of all content you produce
  6. Don’t be vulgar, swear or act immature
  7. Do share insightful, industry-related content
  8. Don’t make rude and disrespectful comments on posts that others have taken the time to share
  9. Do try to position yourself as an expert in your field
  10. Don’t put don’t put down others in order to promote yourself


Not sure to include something or not? Just ask yourself this …

“If I knew my future employer would see this, would I still post it?”


Is your resume is working for you – or against you? Get a free, personal appraisal plus practical tips on how you can improve it yourself.


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About the Author

Amanda is the Co-Founder of the Hi Vis Box, the Hi Vis Club, and the Hi Vis Hub. When she isn’t developing companies known for innovative HR and recruitment solutions, she enjoys adding to her slightly obsessive pen collection, and is rather fond of Yorkshire Puddings, Guinness and being walked by an enormous dog called Henry.